It is said that in today’s fast moving world, it is easy for individuals to give you their money compared to them giving you their time. With this mind, it is not hard to come to hear that certain seminar had a low turnout. One might take the assumption, that probably the interest is not there. In contrast, the factor that failed to be actualized during the marketing of the seminar is rather was its intention. What this ends up to is that both the money and time put into the seminar marketing will not be recuperated.
When it comes to seminar marketing, getting the time right might just prove to be either your success or downfall. A lot of the seminars with not high attendance rates is usually all down to the timing. As an example, suppose we have a short seminar that is to take place in April. Twelve weeks to the seminar, well-crafted letters are sent to the attendees by the seminar marketers. Given that the seminar is a short one, the general rule is that if the seminar is short, so should the announcement period be. Putting this into consideration, the optimal timing for sending the letters would be from two to four weeks.
The timing is just right but have the correct attendees been served with the letters of invitation? One should ensure that a proper research is put into the target list of attendances. Suppose that the seminar that is planned will be about networking in technology. While the mailing packages and topic is correct, network administrators do not get the mails instead software developers do. With no doubt, the attendance rate will be poor. If only much effort was put into fining the correct mailing list, then seminar would not have a dismal attendance.
Marketing partners are often not considered as a way of getting more attendees. Resources get pooled together when marketing partners of a seminar come together. Through this pulled pool of resources, the mailing lists can be increased in order that as many potential attendees can be reached. In order that the event may seem more relevant to the attendees, having a list of presenters makes this possible.
On the subject of payment, most seminar marketer tend to feel that the seminar should be free. By ensuring that there is easy access where by one does not pay, the event is seen as being time wasting. Through a registration payment, attendees whom are serious tend to end up attending. As a return back, value is expected to be gained by the ones whom end up making the payments. Should the seminar be able to deliver on its stated value, then one is able to build a reputation on which people can rely on. Not all seminars need to be priced since not all of them will be successful. Provided that the factors of seminar marketing are adhered to then one is less likely to fail.