Doing Experts The Right Way
October 27, 2018
The term marketing may be defined as the process or a way through the value is created to the customers for the purpose of satisfying their needs and wants. Marketing as a process is known to have a series of endless actions. The company which is trying to meet the demands, needs and the wants of the customers is one of the party involved in such actions. The reactions which are made by the customers in response to the various marketing efforts made by the firms is among such actions. Meeting the needs of the target customers of the business organization is the primary object of every marketing activity.
An organization has to implement a number of concepts so that the marketing efforts may be a success. The term used to refer to this concept is the marketing concepts. What is included in the concepts of marketing are the strategies which can be implemented by a firm so as to meet the needs of the customers fully. They are also utilized so as the business organization may be able to beat the existing competitors in the market. Among the marketing concepts that a firm may choose to leverage on may include the production, product, selling, marketing and the societal marketing concepts.
What the production concept holds is that most of the customers are likely to favor the products which will have a higher availability at the market place. Such products to also be favored are those which are affordable to the customers. What the firm should do in this case is to focus on continuous production so that the products may have a high availability. On the other hand, what the product concept provides is that high quality on to a is what makes the customers to favor such a product. The quality in this case may be in terms of performance and unique features which are more innovative. This concept provides that if a firm has to remain relevant, then it has to focus on continues improvement to the products. On the other hand, the selling concept provides that most customers will buy more of a product if the firm undertakes large scale efforts in product promotion.
The marketing concept provides that a firm needs to understand the needs and the wants of the target and potential customers. The firm utilizing this strategy has to however design and deliver products and services which are more likely to meet the needs of the consumers in better way than the products of the competitors will do. When using this strategy, the philosophy which is applied is “customer first”. The concept of society marketing calls for the firms to meet the needs and the wants of the consumers using the ways which improve the customers wellbeing and the society in general.